Good morning entrepreneurs, If you are planning to start your new Business project, you have to take into account many variables that you should analyze and investigate in depth before taking the first step. The external factors are key and a condition that will influence the evolution of our project day by day. To be able to get a global idea of all these external factors, and assess their degree of importance within our business, we can resort to technical differences that exist in the market and help us to make this path more flat. One of them is the PEST analysis with which we will carry out a simple and complete analysis of the key factors of the environment such as macro-environmental. This tool is one of the most used in all organizations. With it we will be able to foresee future trends of the market, in the short and medium term, to prepare us, with a wider margin of action, and to adapt better to the changes. This Analysis of the environment offers a multitude of advantages such as:-Helps to anticipate future market trends. -Adapts to each specific case. -Helps to make decisions and to adapt better to the changes. -A proactive approach The acronym of PLAGUE corresponds to the first letter of the words given to him by his name and which I detail below:-POLICIES: Those political factors that can determine and influence the activity of the company in the future- ECONOMIC: Current and future economic Issues can affect us in the implementation of our SOCIAL strategy: What Elements of society can affect our project and how they are changing-TECHNOLOGICAL: Public Investment in research, funds Destined to R & D, Trends of use of the new technologies, degree of obsolescence of the products, etc. -ECOLOGICAL: environmental awareness, legislation… and possible regulatory changes in this area. -LEGAL: Changes in the legal regulations related to our project, which can affect you in a positive or negative way how do you do it? Ask Yourself How each of these aspects can affect your project. If They are positive, take them as opportunities to take into account; If they are negative, watch out for them; If they're neutral, leave them aside. We would Also like to make a small reflection and explain the differences between PEST and SWOT, since they are not equivalent, are methods that do not apply to the same object of investigation:-PESTal is prior to SWOT, evaluates a context, focuses on external factors what It makes it possible to know changes that will influence the business. -SWOT values a specific business unit, taking into account both external and internal factors. In Short, PESTl is an accessible, easy-to-apply and very important tool as it guides the direction in the possible future scenarios, which will determine the future of the activity.