{"id":3431,"date":"2025-12-18T21:54:35","date_gmt":"2025-12-18T20:54:35","guid":{"rendered":"https:\/\/blogs.uned.es\/mujerrural-iahu\/?page_id=3431"},"modified":"2026-03-27T15:05:20","modified_gmt":"2026-03-27T14:05:20","slug":"curso-4-contenido-digital-y-comunicacion","status":"publish","type":"page","link":"https:\/\/blogs.uned.es\/mujerrural-iahu\/curso-4-contenido-digital-y-comunicacion\/","title":{"rendered":"Curso 4 Contenido digital y comunicaci\u00f3n"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"3431\" class=\"elementor elementor-3431\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1a41809c elementor-section-stretched elementor-section-content-middle elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"1a41809c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-47a68778\" data-id=\"47a68778\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-654e8700 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"654e8700\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-242f1476\" data-id=\"242f1476\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-72cc881e elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"72cc881e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/blogs.uned.es\/mujerrural-iahu\/wp-content\/uploads\/sites\/599\/elementor\/thumbs\/Mujer_IA-r953j5nysilllgv4fmj1asamkn6f7q0uc0lq0r6xg0.png\" title=\"Mujer_IA\" alt=\"Mujer_IA\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-89d9a8\" data-id=\"89d9a8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e70e27b elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"5e70e27b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-xl\"><div><\/div><div><span style=\"letter-spacing: -3.9px;text-align: left\">Mujeres rurales frente a la inteligencia artificial generativa<br>(MujerRural-IAHu)<\/span><\/div><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-d8411a7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d8411a7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9e9fae4\" data-id=\"9e9fae4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c8b63ff\" data-id=\"c8b63ff\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-529b388 elementor-widget__width-auto elementor-widget elementor-widget-image\" data-id=\"529b388\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.instagram.com\/mujerruralia\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/blogs.uned.es\/mujerrural-iahu\/wp-content\/uploads\/sites\/599\/elementor\/thumbs\/instagram_icon_transparent-rfuutjxavvog8469fuuisv0mpkd74piksei85v5yt0.png\" title=\"instagram_icon_transparent\" alt=\"instagram_icon_transparent\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ecc626 elementor-widget__width-auto elementor-widget elementor-widget-image\" data-id=\"4ecc626\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.facebook.com\/profile.php?id=61580921361403\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/blogs.uned.es\/mujerrural-iahu\/wp-content\/uploads\/sites\/599\/elementor\/thumbs\/facebook_icon_transparent-rfuusvhhy6qzu95reka8016n9jpnkktk11jloo67as.png\" title=\"facebook_icon_transparent\" alt=\"facebook_icon_transparent\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6e267c elementor-widget__width-auto elementor-widget elementor-widget-image\" data-id=\"f6e267c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.youtube.com\/@MujerRural-IAHu\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/blogs.uned.es\/mujerrural-iahu\/wp-content\/uploads\/sites\/599\/elementor\/thumbs\/1384060-rl4lwyq8a4tap8iasvifwydduaw24uj5kh74v004fo.png\" title=\"1384060\" alt=\"Logo Youtube\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7dba139 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7dba139\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c671015\" data-id=\"c671015\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f954e42 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"f954e42\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<section class=\"has_ma_el_bg_slider elementor-section elementor-top-section elementor-element elementor-element-5b8113c elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" style=\"align-self: auto;flex: 0 1 auto;--widgets-spacing: 20px 20px;--widgets-spacing-row: 20px;--widgets-spacing-column: 20px;font-family: Arial, Helvetica, sans-serif;font-size: 16px;line-height: 1.6;color: #333333\" data-id=\"5b8113c\" data-element_type=\"section\">\n<div class=\"elementor-widget-container\" style=\"margin: 0;padding: 0\">\n<h2 class=\"elementor-heading-title elementor-size-default\" style=\"font-family: Arial, Helvetica, sans-serif;font-size: 26px;font-weight: bold;margin-bottom: 1em;color: #00533f;text-align: center\">MOOC 4. Creaci\u00f3n de contenido digital y comunicaci\u00f3n audiovisual con IA<\/h2>\n<\/div>\n<div class=\"elementor-container elementor-column-gap-wide\">\n<p><!-- COLUMNA IZQUIERDA --><\/p>\n<div class=\"elementor-column elementor-col-66 elementor-top-column\" style=\"font-family: Arial, Helvetica, sans-serif;font-size: 16px;line-height: 1.6;color: #333333\">\n<div class=\"elementor-widget-wrap elementor-element-populated\">\n<div class=\"elementor-widget elementor-widget-text-editor\">\n<div class=\"elementor-widget-container\">\n<h5 style=\"font-size: 18px;font-weight: bold;margin: 0.6em 0 0.8em 0;color: #00533f\">Introducci\u00f3n<\/h5>\n<p style=\"margin: 0.6em 0\">En este contexto de transformaci\u00f3n digital acelerada, este curso te ofrece una propuesta formativa orientada a fortalecer tus capacidades en el uso estrat\u00e9gico de herramientas de inteligencia artificial generativa (IAG) para la creaci\u00f3n de contenidos digitales. A trav\u00e9s de una metodolog\u00eda pr\u00e1ctica y aplicada, podr\u00e1s desarrollar competencias clave en comunicaci\u00f3n, producci\u00f3n audiovisual y marketing digital, siempre con atenci\u00f3n a las necesidades y oportunidades del entorno rural.<\/p>\n<p style=\"margin: 0.6em 0\">La formaci\u00f3n se organiza en tres m\u00f3dulos tem\u00e1ticos y un laboratorio aplicado, donde aprender\u00e1s desde la generaci\u00f3n automatizada de textos e im\u00e1genes hasta la creaci\u00f3n de v\u00eddeos y p\u00f3dcast con herramientas accesibles. Tambi\u00e9n explorar\u00e1s c\u00f3mo planificar campa\u00f1as en redes sociales, dise\u00f1ar contenidos promocionales con un enfoque inclusivo y evaluar el impacto de tus acciones.<\/p>\n<h5 style=\"font-size: 18px;font-weight: bold;margin: 1.2em 0 0.6em 0;color: #00533f\">Objetivo general<\/h5>\n<p style=\"margin: 0.6em 0\">Emplear herramientas de IAG para crear contenidos laborales y promocionales.<\/p>\n<h5 style=\"font-size: 18px;font-weight: bold;margin: 1.2em 0 0.6em 0;color: #00533f\">Temario<\/h5>\n<ul style=\"margin: 0 0 1.5em 2.5em;padding: 0;line-height: 1.6\">\n<li>M\u00f3dulo 1. Producci\u00f3n de Contenidos Audiovisuales con Inteligencia Artificial.<\/li>\n<li>M\u00f3dulo 2. Redacci\u00f3n y Planificaci\u00f3n de Contenidos para Redes Sociales.<\/li>\n<li>M\u00f3dulo 3. Campa\u00f1as de Comunicaci\u00f3n y Estrategias de Marketing Digital con IA.<\/li>\n<li>M\u00f3dulo 4. Laboratorio 2 \u2013 Usar los sistemas y aplicaciones de IA para la comunicaci\u00f3n digital y audiovisual.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><!-- COLUMNA DERECHA --><\/p>\n<div class=\"elementor-column elementor-col-33 elementor-top-column\" style=\"border: 3px solid #5c93a3;background-color: #fbf8f2;align-self: flex-start\">\n<div class=\"elementor-widget-wrap elementor-element-populated\" style=\"padding: 15px\">\n<div style=\"padding: 20px 20px 20px 30px;line-height: 1.3;padding-left: 15px\">\n<div style=\"text-align: center;margin-bottom: 10px;margin-top: -10px\"><a href=\"https:\/\/iedra.uned.es\/courses\/course-v1:UNED+MujerRural_ContenidoIA_001+2026\/about\" target=\"_blank\" rel=\"noopener\"><br>\n<img decoding=\"async\" style=\"width: 200px;height: auto\" src=\"https:\/\/blogs.uned.es\/mujerrural-iahu\/wp-content\/uploads\/sites\/599\/2025\/12\/inscribete-verde-2.png\" alt=\"Banner de inscripci\u00f3n\"><br>\n<\/a><\/div>\n<div style=\"color: #00533f;font-size: 16px;font-weight: 600;margin-bottom: 5px\">Inicio del curso<\/div>\n<div style=\"font-size: 14px;margin-bottom: 25px\">15 de septiembre de 2026<\/div>\n<div style=\"color: #00533f;font-size: 16px;font-weight: 600;margin-bottom: 5px\">Fin de la atenci\u00f3n tutorial<\/div>\n<div style=\"font-size: 14px;margin-bottom: 5px\">15 de enero de 2027<\/div>\n<div style=\"font-size: 14px;margin-bottom: 25px\"><em>Despu\u00e9s permanecer\u00e1 abierto sin tutorizaci\u00f3n.<\/em><\/div>\n<div style=\"color: #00533f;font-size: 16px;font-weight: 600;margin-bottom: 5px\">Horas de duraci\u00f3n<\/div>\n<div style=\"font-size: 14px;margin-bottom: 25px\">25 horas<\/div>\n<div style=\"color: #00533f;font-size: 16px;font-weight: 600;margin-bottom: 5px\">Precio<\/div>\n<div style=\"font-size: 14px;margin-bottom: 25px\">Gratuito<\/div>\n<div style=\"color: #00533f;font-size: 16px;font-weight: 600;margin-bottom: 5px\">Responsable<\/div>\n<div style=\"font-size: 14px;margin-bottom: 25px\">Rub\u00e9n G\u00f3mez M\u00e9ndez y Sonia Santove\u00f1a Casal (Coord.)<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6a1478c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6a1478c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1fd35a0\" data-id=\"1fd35a0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4abb33d elementor-widget__width-initial elementor-widget elementor-widget-video\" data-id=\"4abb33d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=6FaWf7gAvns&quot;,&quot;cc_load_policy&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Mujeres rurales frente a la inteligencia artificial generativa(MujerRural-IAHu) MOOC 4. Creaci\u00f3n de contenido digital y comunicaci\u00f3n audiovisual con IA Introducci\u00f3n En este contexto de transformaci\u00f3n digital acelerada, este curso te ofrece una propuesta formativa orientada a fortalecer tus capacidades en el uso estrat\u00e9gico de herramientas de inteligencia artificial generativa (IAG) para la creaci\u00f3n de contenidos digitales. A trav\u00e9s de una metodolog\u00eda pr\u00e1ctica y aplicada, podr\u00e1s desarrollar competencias clave en comunicaci\u00f3n, producci\u00f3n audiovisual y marketing digital, siempre con atenci\u00f3n a las necesidades y oportunidades del entorno rural. La formaci\u00f3n se organiza en tres m\u00f3dulos tem\u00e1ticos y un laboratorio aplicado, donde aprender\u00e1s desde la generaci\u00f3n automatizada de textos e im\u00e1genes hasta la creaci\u00f3n de v\u00eddeos y p\u00f3dcast con herramientas accesibles. Tambi\u00e9n explorar\u00e1s c\u00f3mo planificar campa\u00f1as en redes sociales, dise\u00f1ar contenidos promocionales con un enfoque inclusivo y evaluar el impacto de tus acciones. Objetivo general Emplear herramientas de IAG para crear contenidos laborales&hellip;<\/p>\n<p> <a class=\"more-link\" href=\"https:\/\/blogs.uned.es\/mujerrural-iahu\/curso-4-contenido-digital-y-comunicacion\/\">Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":8023,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-3431","page","type-page","status-publish"],"_links":{"self":[{"href":"https:\/\/blogs.uned.es\/mujerrural-iahu\/wp-json\/wp\/v2\/pages\/3431","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.uned.es\/mujerrural-iahu\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/blogs.uned.es\/mujerrural-iahu\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.uned.es\/mujerrural-iahu\/wp-json\/wp\/v2\/users\/8023"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.uned.es\/mujerrural-iahu\/wp-json\/wp\/v2\/comments?post=3431"}],"version-history":[{"count":22,"href":"https:\/\/blogs.uned.es\/mujerrural-iahu\/wp-json\/wp\/v2\/pages\/3431\/revisions"}],"predecessor-version":[{"id":4677,"href":"https:\/\/blogs.uned.es\/mujerrural-iahu\/wp-json\/wp\/v2\/pages\/3431\/revisions\/4677"}],"wp:attachment":[{"href":"https:\/\/blogs.uned.es\/mujerrural-iahu\/wp-json\/wp\/v2\/media?parent=3431"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}